Portfolio

The work behind the work.

Design, content, websites and strategy for brands and founders, from solo coaches to a large equipment rental company. I keep my clients' names private, so each project is described by what the business does.

Design work

Made by hand, never generated.

Tap any piece to see it bigger.

Strategy and growth

Making the pieces add up.

seo-and-social.case
Gap year education program

SEO, social strategy and storytelling

  • SEO
  • Strategy
  • Video scripts
  • Reporting

Optimized 80+ blog posts for search, built a full social media strategy, scripted a core values video series, and wrote program reports for stakeholders.

+208%Facebook views in one quarter, with zero ad spend
journey-audit.case
Prenatal and postpartum coach

Customer journey audit and repurposing

  • Audit
  • YouTube Shorts
  • Pinterest

She already ran a strong Instagram. I turned that content into YouTube Shorts and Pinterest pins, and audited the full path from new follower to class signup.

New reach from content she'd already made
launch-plan.case
Live cohort masterclass

Launch map and email sequences

  • Launch strategy
  • Email
  • Funnel

Mapped a 3-day live cohort launch with three pricing tiers: content phases from first teaser to doors closing, plus the email sequences to carry people through.

Every step and message mapped out ahead of time
brand-and-website.case
Chiropractic clinic

Brand build and website redesign

  • Brand system
  • Website
  • Copy

A 10-color brand palette, icon mockups, a full photoshoot shot list, care plan tiers and service copy, plus custom styling for their website redesign.

One consistent brand across website, photos and copy
Social media and content

Showing up, consistently.

Construction company

Community engagement program

A quarterly content calendar with captions and visual briefs, plus a daily engagement program with industry creators.

81 → 274+creators in their engagement network
Skin clinic

Promos, content and reporting

Months of content planned around clinic promos and milestones, community replies, and a before-and-after performance report.

Every promo planned ahead, every month measured
Business coach (AU and UK)

Founder-led social and LinkedIn

A weekly mix of video and static posts, plus engagement sessions and LinkedIn message drafts to start real conversations.

A steady weekly presence without taking the founder's time
Kind words

What clients say.

Straight from my inbox, Slack threads and reviews.

Hope definitely exceeded my expectations! She has a really good eye for design and brought my ideas to life, actually even better. Now, all her designs are on display at every expo we attend. It's so important for business owners to save time, and by connecting with Hope I was able to save time and focus on running my business.
Pastry shop owner
It was lovely working with you. You are deliberate, quick and thoughtful.
Career coach
★★★★★
Excellent worker! Easy to work with. Great communication. Can work under tight deadlines! Will definitely hire again on my next project!
Upwork client, print designs (14 months)
You are crushing this for us. Really appreciate the work you're putting in.
Film equipment rental house
I super appreciate your being extra with your engagement activities the past weeks. Grabe with the comments, hindi repetitive and "empty." Thank you for the extra effort!
Social media team lead
★★★★★
Hope created worksheets for students to learn English from ESL videos. She did a great job and had a fast turnaround with her assignment. I would gladly work with her again.
Education client
We had our weekly alignment meetings and you received glowing reviews from everyone. We all love you already, in case you didn't already know.
Marketing agency lead
This is much better formatting wise. Hope did a terrific job.
Film equipment rental house, email redesign
My own test lab

Homie's Coffee PH

My own Philippine cold brew brand. It's where I test ideas on a real business before I ever recommend them to you.

  • Built the website and an educational content series about Philippine coffee
  • Set up comment-to-DM automation for inquiries
  • Designed a subscription offer and the numbers behind it
  • Rebuilt the brand from the ground up after starting over
Social graphics for Homie's Coffee PH

Some projects were done as part of a team, working with agency partners. Results are shared as they happened, without exaggeration.

Want this kind of clarity for your brand?

Start with a Whole-Picture Audit, or tell me about your business and I'll point you to the right first step.